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Insights and
Evidence Generation

Amplifying the Patient Voice in Clinical Trials!


Capture valuable patient insights and turn them into meaningful actions!

The Insights and Evidence Generation team is built to focus on engagement directly with patients, caregivers, healthcare providers, and patient advocacy organizations to uncover and understand the patient experience. Our purpose is to provide better representation of patient preference, decision-drivers’ attitudes, emotions and beliefs to generate actionable insights that inform decisions across the product lifecycle. Additionally, we conduct implementation science research to help with the uptake and adoption of interventions in a real-world setting.


WHY PATIENT VOICE MATTERS:  It is the right thing to do!

Improved study outcomes

The impact of patient-involved and patient-powered trial design is seen in product approvals and payer negotiations. When patients are involved, research shows that a drug is 19% more likely to launch.  


Increased efficiency

By engaging patients, caregivers, healthcare providers, and patient advocates throughout the research process, we can reduce site and participant burden, improve compliance and decrease participant dropout, improve clinical trial participant diversity, and reduce accessibility barriers to enrollment.   


Regulatory requirements

Regulatory agencies such as the US Food and Drug Administration (FDA), the European Medicines Agency (EMA), and the UK Medicines and Healthcare Products Regulatory Agency (MHRA) have begun to embrace the need for stakeholder engagement in study design. New International Conference on Harmonization (ICH) guidelines outline that clinical study design is best informed by input from a broad range of stakeholders including patients, healthcare providers, patient advocacy organizations, and community leaders.


We have 35 years of collected experience!

The Insights Gathering Team is ​built with experts and published thought leaders who understand how to integrate the experiences ​and advice of stakeholders into the clinical development process. Our team is comprised of experienced researchers who are passionate about incorporating the patient voice in product development and delivery.  


Our team of experienced researchers seek to capture and apply perspectives unique to the participant before, within, and following ​clinical trials. Our methodologies are aligned to the underlying theoretical framework, research questions, goals, and measures of validity used in each study to deliver a comprehensive and scientifically validated approach to the research process. We employ multiple ​tools and solutions when interacting directly with patients, caregivers, healthcare providers, and other stakeholders to make participation a seamless and rewarding experience. 

Qualitative, quantitative and mixed method study design

Protocol optimization 

Focus groups and 1:1 interviews

Healthcare journey mapping

In-depth interviews

Survey research

Patient preference studies

Study design and development

Implementation science

Dissemination planning

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